A Mulher do Padre is a Brazilian fashion store. In its communication it usually goes for the initials of its name, AMP.

This was a project I did in partnership with the store located in Rua Augusta, in São Paulo. I did the styling and photographed a catalogue for the brand as my BA Fashion Design fashion photography unit project.

The brand is very playful and bases its entire creative process as well as its branding on rather childish versions of adulthood, which I decided to use as main idea to the catalogue I developed.

Styling and Photography: Gabriela Lotaif

Model: Mirela Perez

Clothes: sourced from AMP’s ss collection 2016